The ACCC has released guidance on the meaning of “free range eggs”, to come into force in April. There are a number of conditions for hens to be designated free range, but the clear mathematical requirement is that the chickens be subject to “a stocking density of 10,000 hens or less [sic] per hectare.” This compares to the maximum of 1500 hens per hectare recommended by the CSIRO. And by Choice. And by the Humane Society International. And by the RSPCA. And by pretty much everyone except Coles and other industry thugs.
The ACCC is just the messenger here, their guidance mirroring the Australian Consumer Law (Free Range Egg Labelling) Information Standard 2017, passed last April. The legislation was introduced by the Minister for Small Business, Michael McCormack. It was McCormack who took credit for the definition of stocking density:
… my decision takes into consideration the views of consumers, advocacy groups and industry, and provides a sensible balance with a focus on informing consumers – so they can make the choice that’s right for their needs.
The reader can assess whether McCormack’s “consideration” has resulted in anything remotely resembling “sensible balance”, or in the ability of consumers to make an informed choice. Or, rather, whether Minister McCormack is simply another National Party asshole.