Last week, the ABC set to bashing bet365, bringing to light some of the huge betting company’s unsavoury practices. To which we respond, “Well done”. And, “Well, duh”.

The ABC noted a number of dodgy tactics employed by bet365, writing it all up as astonishing revelation. Perhaps the ABC reporters and their cloistered readers were astonished, but many Australian gamblers would have simply yawned. *All* gambling companies employ similar tactics and they’ve always done it. It is not new and it is not news. It is all part of the standard super-rigging of gambling.

To begin, it is no secret that gambling is rigged; even bad gamblers know that the odds are stacked against them. Mathematically, the rigging of a game is expressed in terms of *expectation*. In a fair game the average or “expected” win is zero. For example, flipping a coin in the natural win-lose manner is fair. By comparison, roulette has 37 possible outcomes but the payouts are calculated as if there were only 36 numbers. (The payout is “even money” if you bet on “red” or “black”, and the payout is “35 to 1” if you bet on a number.) This implies that the average loss per spin on roulette is 1/37 of the amount bet, or an expectation of about -3%. The expectation being negative indicates the rigging.

Given that gambling institutions intend to offer only rigged, negative expectation games, what can punters do about it? Lots, and not much. They can cheat, of course. Or, they can be become experts on horses or golfers or whatever. Or, they can look for mechanical or human flaws. There’s a surprising number of avenues to explore as well as, of course, many dead ends. (To illustrate the subtlety, we’ve included a few gambling puzzles at the end of the post.) Finding and exploiting opportunities, however, takes work and/or sophistication and/or capital. There’s lunch there, but it’s not free.

So, as a general rule, punters are left with only losing games to play. But how, then, does a gambling site entice a punter to play a game of negative expectation?

Yes, it’s a stupid question. Obviously there’s no shortage of punters willing to bet on appallingly bad games. But, if you run a gambling site, the real question is how to get the punter to gamble on *your *site. And that’s where one form of super-rigging begins. Super-rigging is making a betting opportunity appear better than it is. This is built in to the way poker machines work, and betting sites do it as a matter of routine.

Betting sites have various ways of enticing punters. To begin, there are sign-up bonuses. So, for example, you might sign up with a $200 deposit and the site will throw in $100 of “free bets”. That’s akin to signing up for ten sessions at a gym and getting a few “free” lessons chucked in. It’s basically fine, with what you see being pretty much what you get. After that, however, there are innumerable betting “promotions”, many blasting out from the TV and destroying everyone’s enjoyment of the footy. (Unless you’re a Saints fan, in which case any distraction from the actual game is considered a plus.)

The effect of gambling promotions is to change the expectation of the bets. For example, a very common offer is “money back” if the punter bets on a horse and that horse comes 2nd or 3rd. (That “money back” is most commonly in the form of a “free bet” equal to the size of the original wager, which is an important distinction but one we can ignore here.) Then, given a good horse may have, say, a 30% chance of coming 2nd or 3rd, an expectation of about -10% may become an expectation of about +20%. There’s no guarantee of winning on that race, of course, but it’s now a sensible bet. These promotions are obviously attractive to punters.

How do the betting sites avoid losing a ton of money on these promotions? Often they don’t have to do much of anything. To begin, most promotions will come with a relatively small maximum bet size, of $50 or so; this is fair enough, just the same as Coles limiting some sale item to “five per customer”. Beyond that, the promotion can be pretty much what it appears to be, in itself a loser for the company but good advertising to get the punters onto the site to bet further. But there are also traps and nasty tricks.

First of all, betting promotions vary dramatically in value, with more than a few being close to worthless. They can be analogous to Motor Heaven blaring that a car is “50% off”, after having doubled the price the previous week. Secondly, even valuable promotions can be used poorly. The horse promotion above, for example, would be essentially worthless if used to bet on a massive favourite or a sluggish also-ran. Again, one might compare this to a commercial situation, say Harvey Norman giving $10 off on any one item in the store and someone using that offer when buying an overpriced TV.

Amidst all the noise, however, there are many good promotions that can create positive expectation on small bets when used intelligently. So, what happens then? Then what happens is what the ABC story is all about.

The gambling sites simply nobble any punter who is not a loser, in any manner they can: they will refuse to offer the promotions; they will limit the size of bets to approximately zero; they will lower the odds. What does that leave? It leaves the betting sites screaming out their offers, everywhere. But, any gambler who is halfway successful is banned from their offers, if not entirely.

And that is the super-rigging. The betting sites pretend they are offering positive expectation, but they will only continue that offer for people who use the offer in a useless manner. And, unlike the other aspects we have mentioned, such nasty practice has no commercial analogy that anyone would regard as acceptable. Imagine going into Harvey Norman and being shoved out the door, with some thug yelling “You only buy items on special, so we don’t want you here”. It is unthinkable at Harvey Norman but, in the context of gambling, it is universal.

How can the betting sites get away with this nastiness? Because the ACCC, the federal body responsible for overseeing and enforcing consumer law, is all bark and no bite. And, because the state governments and government regulators only care about whether they’re getting their cut of the loot.

It is obscene. And, as we indicated, none of it is news.

**PUZZLES**

Here are three gambling puzzles. If you are familiar with the puzzles and are sure you already know the answers, then please refrain from commenting for a while, leaving others free to think about them.

**Puzzle 1.** You are gambling on roulette, which has 18 red numbers, 18 black numbers and 1 green number (the zero). You watch the wheel spin and the ball lands on a red number. What colour should you bet on next, red or black? Or, doesn’t it matter?

**Puzzle 2. **A casino gives you a free bet of $10. You can place the bet on any standard casino game, or on a horse, or whatever. If the bet wins, you get your winnings as usual. (For example, if you bet “red” on roulette and win, you’d win $10.) Win or lose, the casino keeps the coupon. How much is the free bet worth?

**Puzzle 3. **You have found a betting game with positive expectation; it’s win-lose (like betting on “red” or “black” in roulette), but you have a 55% chance of winning and only a 45% chance of losing. You start with $1000 and hope to double your money. What is the probability that you will succeed before losing your $1000?